Tag: the onion

The future of opting out

Google’s avowed aim is to make all the world’s information searchable. It’s real aim is to be the most successful advertising company in the world.

The company is famous for its dotcomisms and, in particular, a great hostage to fortune:

You can make money without doing evil.

Claims that Google fails to adhere to this one of its ten commandments usually involve privacy. As the company’s products have developed and its advertising business blossomed, it is clear that Google’s aim to make all the world’s information searchable includes our information.

The company now has to take privacy concerns seriously, because they¬†are voiced not just by data protection regulators but also by the users of Google’s services.

Defenders of monolithic data controllers often argue that one is not forced to use the services of the data controller: one can always opt-out. But as companies like Google become progressively more pervasive, it becomes impossible to opt-out.

Which reality this Onion News Network piece expresses expertly.

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