Your Country, Your Call: “Corporate social responsibility at its best”

I was recently provided with some, but not all, of the documents held by the Department of Enterprise, Trade and Innovation relating to the Your Country, Your Call competition promoted by An Smaoineamh Mór, a private company.

Following an internal review, DETI released additional documents. However, some documents were not released, or were only partially released, on the basis that they relate to an ongoing deliberative process (section 20 FOIA, as amended). A 17 page email was not released on the basis that it relates to the President.

© An Smaoineamh Mór and/or its contractors

A "hard nosed" innovation workshop (or: My Ireland Moment)

The documents released are available at the end of this post or here and here.

DETI ATTITUDES TO YCYC

In April 2010, DETI officials responsible for micro-enterprise were asked internally to prepare to provide a briefing on YCYC and to attend a meeting between Martin McAleese and the Minister later in the month (p.40 here). The response to that request opens: “It is not appropriate that we attend this meeting. We have no role in this matter.” This likely relates from the fact that the aims of YCYC were purportedly macro-economic (see p. 5 here), but note the forcefulness (“I think we need to be firm in our view on this.”).

An internal memorandum (p. 1 here) states:

The current situation is that a commitment clearly appears to have been given at political level to provide financial support to the YCYC initiative. However, no additional funding has been made available to the Department to provide such support. We therefore need to consider, in the absence of additional funding, how financial support can be provided

Furthermore, if financial support is to be made available, the Department must ensure that appropriate financial controls are put in place to ensure appropriate management and accountability of public funds.

Such controls would be difficult to apply, one would think, to an organisation that admitted it didn’t know what it planned to do with the money.

In September 2009, the Irish Times emailed an enquiry to the DETI press office seeking clarity on the proposed payment of €300,000 by DETI to ASM. The query was forwarded to Bernard Mallee, special adviser to Minister O’Keefe, who responded “i have dealt with this” (p. 54 here). No record of how he “dealt with” the query was released.

AIMS OF YCYC

A document is included (p. 43 here) which is referred to as one “which the Tánaiste would have had at the most recent meeting with Martin McAleese.” It is not clear whether this was a departmental document or one supplied by ASM but the latter would appear likely as it mostly consists of aspirational statements. The author sees YCYC as akin to “community development” as “Government of itself cannot create community.” (You might remember, at this point, that YCYC was a business proposal competition.)

The document contains some impressive claims:

  • It is anticipated that the competition will have a very positive national psychological impact … we [who?] expect it to generate optimism and positivity and so to contribute to a renewal of confidence in ourselves and our country’s future.
  • YCYC is a competition with hard nosed outcomes at its core but it is also a vehicle that is capable of lifting the national spirit just as the Special Olympics did.
  • YCYC will complement the [Government] Framework Document, ‘Building Ireland’s Smart Economy’ … It will bring a populist dimension to it and will soften the ‘technology’ flavour of the document by proposing that all areas of potential innovation should be explored by adding the ‘Arts and Humanities’, our culture, classics, music etc. to the more usual areas of science, IT and business.

This, from the document above, is perhaps my favourite nugget from all the documents released:

The integrity of this initiative is underpinned by the fact that those involved in the organisation of the competition have no vested interest … It is heartening to see corporate social responsibility in operation through this initiative at its absolute best in these difficult economic times.

Given that the author is unknown but can be assumed to be YCYC, the sections headed “The Role of the President of Ireland” and “The Role of Government” are astounding. No doubt many other private companies would relish the opportunity to dictate to the democratically elected President and Government of Ireland the roles those offices shall play in the operations of that company. The Government role, the document states, includes:

  • Contribute to funding
  • Engage in supportive activities through messages, speeches and other material
  • Promotion of the initiative by Taoiseach/Tánaiste/Minister(s) at public events
  • Support the implementation phase

Corporate social responsibility at its absolute best indeed!

Something I hadn’t known about until now was RTÉ’s involvement:

RTE propose to do a series of programmes on the 20 potential winning proposals from 15 June 2010 to the conclusion of the competition in October 2010. These programmes will have a human interest format similar to the ‘Nationwide’ programmes.

This series does not appear to have materialised, despite the certainty of the above directions.

THE DOCUMENTS

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